Company Economic Forecast: Panera Bread
Explain the business you are in. Explain your business and the different industries that would impact your operation.
One new eatery that is still in the process of expanding nation-wide as a franchise of note is that of Panera Bread. As an emerging business, it is an excellent business investment prospect, far from 'bottoming out' as older, more established coffee cup centered franchises such as Starbucks. Unlike Starbucks, Panera is also known for the quality of its sandwiches and pastries as well as for its coffees and other hot beverages. It is especially popular as a lunch and breakfast establishment for eating in or carrying out, rather than for after hours lingering. Its main clientele is often slightly older than Starbucks, that of office workers -- hence its proclamation, upon its website that one ought to impress the boss with an order from Panera. (Official Website, http://www.panerabread.com/default.aspx)
Panera is more upscale in its market pricing and positioning than, for example, another sandwich franchise...
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